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NORTHWEAVESTUDIO

Form & Found

Objects for slower mornings.

Independent design concept — created to demonstrate Northweave Studio’s capabilities. Form & Found is not a real business and this is not client work.

Category
Lifestyle & E-commerce
Type
Fictional design concept
Includes
Identity, desktop & mobile design
Live demo
Case study only

(01)The brand concept

An online shop for an imagined homeware brand — warm, tactile and built to make browsing feel as good as buying.

Form & Found is a fictional homeware brand selling a small range of ceramics, glass and tableware made in limited runs. Its customers buy fewer, better things and want to know how they are made.

The challenge was to design a shop that feels like a beautifully kept store rather than a catalogue — while keeping the essentials of e-commerce clear: price, availability, delivery and an obvious way to buy.

(02)Design direction

Oat and plum tones, a soft characterful serif and photography given generous, unhurried space — closer to a magazine than a marketplace.

Oat#EFE9E1
Sage#8E9A84
Plum#3A2A2E

Display — Fraunces

Aa Bb 08

Objects for slower mornings.

Body — Manrope

A soft, slightly quirky serif for product names gives the brand warmth; a clean sans keeps prices and details easy to read.

(03)Website features

Website features

  • Editorial homepage

    Seasonal stories lead into products, so customers discover the range the way they would in a shop.

  • Collection pages

    Large product imagery, simple filters and prices that are always visible.

  • Product detail

    Materials, care and delivery answered in place, with one clear add-to-basket action.

  • Mobile shopping

    A sticky basket bar, swipeable galleries and large, comfortable tap targets — designed for one-handed browsing.

(04)Desktop experience

An editorial homepage, a collection grid with filters and a product page with gallery, details and delivery information.

01

Homepage

A seasonal story leads into the range.

02

Collection

Simple filters, large imagery, prices always visible.

03

Product detail

Gallery, essentials and one clear action.

(05)Mobile experience

Swipeable product galleries, a persistent basket bar and large, comfortable tap targets throughout.

Swipeable gallery with a persistent basket bar. Every concept is designed for the phone first, then expanded for larger screens.

(06)Key decisions

Key design decisions

  1. 01

    Stories before shelves

    Short editorial moments explain how pieces are made, building the case for considered prices.

  2. 02

    Calm product pages

    Only the information needed to decide, with everything else tucked into tidy expandable sections.

  3. 03

    Honest scarcity

    Limited runs are shown factually — never with countdown timers or invented pressure.

Next concept — Home & Exterior Services

Fieldwork

Photography via Unsplash (Unsplash License): Padurariu Alexandru, Sonja Langford, David Mao, Vee O, Jeff Sheldon, Annie Spratt, Karl Fredrickson, Todd Quackenbush.

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