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NORTHWEAVESTUDIO

Fieldwork

Careful work on the outside of your home.

Independent design concept — created to demonstrate Northweave Studio’s capabilities. Fieldwork is not a real business and this is not client work.

Category
Home & Exterior Services
Type
Fictional design concept
Includes
Identity, desktop & mobile design
Live demo
Case study only

(01)The brand concept

A trust-first website for an imagined home and exterior services company — clear services, reassuring detail and a simple way to request a quote.

Fieldwork is a fictional company looking after the outside of homes — windows and doors, roofing, painting and render, and garden landscaping. Its customers are homeowners making a significant, often nervous, decision about who to let onto their property.

The website had to do the work that word of mouth usually does: show the quality of the work, explain exactly what is included, and make requesting a quote feel easy and low-risk.

(02)Design direction

Chalk and slate with a confident signal-yellow for actions, bold condensed headings and photography of real-looking homes rather than glossy stock.

Chalk#F3F1EC
Slate#26313A
Signal#E3B23C

Display — Archivo Condensed

Aa Bb 08

Careful work on the outside of your home.

Body — Archivo

Bold condensed headings feel sturdy and practical; the regular width keeps service details highly readable.

(03)Website features

Website features

  • Clear service pages

    What is included, how long it takes and what happens next — answered before anyone has to ask.

  • Guided quote request

    A three-step enquiry collects the essentials, including photos, without feeling like paperwork.

  • Reassurance in context

    The process, what is included and aftercare are explained where customers make decisions, not on a separate page.

  • Built for phones

    Call and quote actions are always within reach of a thumb.

(04)Desktop experience

A confident homepage, detailed service pages and a three-step quote request with clear progress.

01

Homepage

Confident headline, real homes and an obvious next step.

02

Service page

What is included and what affects the price, answered up front.

03

Quote request

A guided three-step enquiry with clear progress.

(05)Mobile experience

Sticky call and quote actions, collapsible service details and a photo-upload step designed for phone cameras.

Call and quote actions stay within reach of a thumb. Every concept is designed for the phone first, then expanded for larger screens.

(06)Key decisions

Key design decisions

  1. 01

    Show the work

    Large photography of finished homes does more for trust than any amount of copy.

  2. 02

    Plain-English pricing guidance

    Instead of hiding costs, each service explains what affects the price.

  3. 03

    One strong colour

    Signal yellow is reserved for actions, so the next step is always obvious.

Next concept — Architecture & Interior Design

Atelier No. 8

Photography via Unsplash (Unsplash License): Padurariu Alexandru, Brennan Ehrhardt, Jeff Sheldon, Philipp Reiner, Chris Adams, Stephy Pariande, Alexander Shustov.

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